![]() When journalists are researching a story, they may come across your website and think your brand is a great fit. MPress kits can define your brand for individuals who may not know about it. Here are a few benefits of a press kit for your business: 1. Press kits are an easy way to distribute content, allowing journalists, customers, and investors to quickly learn about your business, its mission, and key people in the organization. Since journalists get hundreds, if not thousands, of pitches a day, you must make their jobs easier if you want them to cover your story. ![]() They don't have time to email every company they're interested in writing about to see if they'd be a good fit for a story.Įven if PR is part of your product growth strategy or brand awareness strategy and you've already started building relationships with the media, you should still have a press kit with important information for them. Press kits vary depending on the company, but most of them use various tools to help journalists find the information they need for their story without the need to reach out to someone at the company.Īnyone who views your press kit should know what products and services you offer, what your company mission statement is, key individuals at the organization, and other downloadable branding assets like your company logo or photos. They should also be readily available online because you never know when someone is interested in writing a story about your business or its products and services. Digital press kits are preferred, but you can also send a link to your press kit or turn it into a PDF to use to build relationships with the media by cold pitching them relevant news stories that might interest their readers.Īny and all businesses should have a press kit because they make it easier to earn media coverage by facilitating relationships with key journalists in your niche. What is a press kit?Ī press kit is an interactive page on your website where interested parties like journalists can go to learn more about your business. One way you can improve your brand awareness and help journalists learn more about you simultaneously is by using a press kit. Meanwhile, if you're fairly unknown in the industry, you must reach out to form these beneficial relationships. Journalists might be interested in learning about your business if you're already doing something innovative. ![]() Unfortunately, many small businesses don't know how to go about building these key relationships. You may already have a product-market fit that allows you to stand out, or you may have just started your business.Įither way, you can build relationships with relevant journalists to try to get them to write a story about your brand or include your brand and its key stakeholders in a story. ![]() One of the best parts about public relations is that it focuses on earned media you don't pay for anything. A good public relations plan should be part of any startup marketing strategy to help you build trust with your prospective customers and improve your reputation. While they don't have the same big budgets as large corporations, digital marketing and public relations have made it easy to compete online and off. Small businesses must continuously find new ways to stand out. When you launch a business, you already know there's competition.
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